Verizon Wireless
Summary
To develop a campaign, involving timed release videos and a micro-site, that educated Verizon Wireless employees about a new intranet resource with information and tools on how to create a better Work / Life balance.
Objectives & Overview
To advocate and promote better Work/Life balance for their employees, Verizon Wireless (VZW) created an intranet website filled with tools and resources for employees and managers. Before its release, VZW wanted a timed campaign to build interest in the site and to highlight the sites features.
The results were a timed release of 4 video teasers sent via the company's email system and a syncronized release of both the intranet site and a new interactive micro-site that helped employees to understand how best to utilize the new intranet site.
Photo Gallery
Verizon Wireless Video Teaser (High Quality)