Print Page

Creative direction meets online usability

I have been active in the online community and developing media for well over 10 years. After a successful 5 year entrepreneurial effort in launching an interactive web & media company (being its President and Creative Director), I turned my focus towards usability, architecture, and human interactions within online environments and in other digital mediums such as mobile devices.

 

Channeling my research towards web, I was on a fact finding mission to understand how and why people search for information, what they do with it, why they return or do not, and how to create online environments and marketing for this audience.

 

I am constantly seeking better methods of marketing & communication through research in usability, Graphical User Interface design (GUI), information architecture (IA), and interactive experience & education. I have found that impacting your users through engagement, while at the same time anticipating their needs results in a more positive experience for users and can translate to repeat customers in the end.

 

Over the years I have managed multiple teams comprised of programmers, implementation specialists, search engine optimization (SEO) experts, interactive designers, on and off screen actors, and video production personnel. In addition I have had years of experience involving evaluation, establishment, and development of marketing opportunities & partnerships with numerous Fortune 100 companies.

Client List

ADM Boston Scientific Buck Consultants
FedEx Ground HealthPartners Kroger
Liz Claiborne Express Scripts RR Donnelley
BrushWellman Mellon Financial Motorola
Ogilvy Sara Lee UnitedHealth Group
UnitedHealthcare Verizon Wireless Travel Leaders

Honors & Awards

  • Gold Quill Award of Excellence, IABC San Francisco, Interactive Media Design
  • Silver Quill Award of Excellence, IABC Pacific Plains, Interactive Media Design
  • Bronze Quill Award of Merit, IABC Midwestern, Internal Communication
  • International Davey Award, Silver, Interactive Sales & Marketing
  • Silver Omni Intermedia Award, Product/External Communications
  • Crystal Clarion Award, AWC, Multimedia Presentation for Corporate Use
  • AIGA Best in Category, AIGA Minnesota, Interactive Web Design
  • Site of the Day, Adobe Corporation
Professional Commentary
Unconventional Ways

"Andrew is an outstanding talent in the field of interactive design ...utilize[ing] technology in unconventional ways that exceed client expectations while meeting customers' needs." - D. Wacker, Consultant & Business Development

 

Educating and Vision
“Few people understand the potential that interactivity can play in educating the consumer...[He] amazes me; he is a true visionary.” - T. Runkle, User Experience Architect